The People Building the Future of Immersive Experiences.
We're filmmakers, engineers, designers, and innovators passionate about helping creators turn impossible ideas into reality.
From technology obsession to a global stage.
Optic8 was founded in 2020 in Dallas, Texas from a passion for filmmaking and a love for technology. What began as a search for better tools became a decade-defining pursuit — engineering LED volumes and immersive systems that empower the world's most ambitious storytellers.
The humans behind the pixels.
A tight-knit group of operators, engineers, and creatives who obsess over the details so your story doesn't have to.
Dan Kretz
Entrepreneur, inventor, and virtual production pioneer.
Dan Kretz is a seasoned entrepreneur and innovator in the entertainment technology sector, renowned for his contributions to virtual production and immersive media. With nine patented products to his name — including the GaffGun — he has a history of developing tools that make production faster, safer, and smarter.
In 2020 he founded Optic8 in Dallas, Texas. As CEO he leads the company across immersive experiences, virtual production systems, and LED volumes, collaborating with prominent clients around the globe. Under his leadership Optic8 launched Trilogy Studios in Dallas, Texas — three cutting-edge stages including a large cinematic volume, a dedicated car-processing stage, and a commercial stage.
Beyond his ventures, Dan lectures at film schools across North America and speaks at virtual production industry events. His path from musician and composer to business developer and technology innovator reflects a career spent pushing the boundaries of entertainment technology.
Joe Worth
Investor, operator, and storyteller at heart.
Joseph Worth is an accomplished investor, tech leader, and strategic operator with a unique blend of experience across finance, real estate, and media.
A graduate of NYU's Stern School of Business, he began his finance career with Roth Capital and went on to lead Fathom Realty through four consecutive years on the Inc. 500 list as one of the fastest-growing private companies in the U.S. His ability to scale organizations, align capital with growth, and drive operational excellence has made him a trusted advisor and executive across multiple industries.
Today Joseph is CEO of HomeGame — the future of immersive dining and storytelling — and co-owns Optic8. He continues to invest in media infrastructure while championing talent development and mentorship. Outside of work he is a published author, devoted husband, and proud father of two daughters, committed to a legacy rooted in innovation, leadership, and integrity.
What we stand for.
Innovation
We constantly push the boundaries of virtual production.
Engineering
We obsess over every technical detail.
Partnership
We build lasting relationships with every client.
Creativity
We empower storytellers through technology.
Excellence
We pursue world-class quality in every installation.
